For HVAC · Plumbing · Roofing · Electrical · In-home care
If you’re not in the top 3–4 on Google Maps, you don’t exist — and they call your competition.
When a homeowner needs a furnace fixed or a family needs care for a parent, they pick from the top of Google Maps and the reviews they see there. Catalyst Services gets local trades and home-care businesses into that conversation — and keeps them there.
Being good at the work isn’t enough anymore.
Your next customer isn’t comparing workmanship — they can’t. They’re comparing what Google shows them in the sixty seconds before they call someone.
Invisible on the map
Most people who need a local service never scroll past the three businesses Google Maps shows first. If you’re not one of them, the job goes to whoever is — regardless of who does better work.
Outnumbered on reviews
When a homeowner compares two companies, the one with more recent, better-handled reviews wins the call. A thin or neglected review profile quietly hands your reputation battle to the competition.
A phone that’s too quiet
You don’t feel invisibility as a marketing problem — you feel it as slow weeks, price-shopper calls, and jobs that go to companies you know you outwork. That’s the real cost, and it compounds.
Two jobs, done properly, every month.
No sprawling menu of marketing add-ons. Catalyst does the two things that decide who gets found and who gets trusted in local search.
Google Business Profile optimization
Your Google Business Profile is what shows up in the map pack — the three businesses most people call first. We build it out completely, keep it accurate, and manage it week over week so Google has every reason to show you.
Online reputation management
Reviews are the tiebreaker. We help you earn more of them from real customers, respond to every one professionally, and turn your review profile into the reason people pick you over the next listing.
How it works
A straightforward process — no black box, no jargon, and no promises we can’t stand behind.
- 1
Audit
See where you actually stand
- 2
Build
Fix the foundation
- 3
Launch
Turn it on
- 4
Manage
Stay ahead, month after month
Built for businesses that live on local trust
Catalyst works with owner-run local service businesses across the Michiana corridor — South Bend, Niles, Mishawaka, Elkhart, and the surrounding area:
- HVAC
- Plumbing
- Roofing
- Electrical
- In-home care
You’ll work with someone who has sold for a living — not a dashboard reseller.
Catalyst is run on 25+ years of B2B sales and operations experience, including top national rankings in two franchise systems. The approach is consultative: understand your business first, then apply disciplined, repeatable work to the two things that move it.
- 25+ years of B2B sales experience
- Top national sales rankings in two franchise systems
- Built for trades and in-home care businesses — not generic marketing
- Based in Niles, Michigan, serving the Michiana corridor
Find out what your customers actually see.
The first conversation is a straightforward look at where your business stands in local search and reviews — what’s working, what isn’t, and whether we can help. No obligation, no pressure.
Book a callPrefer to talk now? Call (574) 213-2402or email hello@joincatalystservices.com